Your personal profile is the core element of an effective LinkedIn strategy.  You cannot be successful selling on LinkedIn if your profile is sub-par.  This article gives some key pointers on how to do it right…

When somebody clicks on your image or byline, or links in comments you make, they go right to your LinkedIn profile.  It’s a quick hop to your message.  So having a strong message is essential, right?  

The ideal LinkedIn strategy will attract a large number of profile visitors, then convert them into discovery calls with a minimum amount of effort.  Here are some tips to facilitate that:

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LinkedIn Strategy Tips for Profile Optimization

Background banner image:  We live in a visual world so take advantage of it by putting up a high quality and unique banner image.  It can look similar to your website branding, or represent some core concept of value you provide to your customers.  Visual branding should be part of your LinkedIn strategy, and the banner is where you do it.

Your Summary section is where a strong LinkedIn strategy gains steam.   This is where you want to engage prospects deeply with your knowledge, uniqueness and how you can help them.  Leave out your previous job history, professional qualifications, etc. — all that is nonsense to buyers.  They care about what is in it for them.  In other words, what is your value proposition and why should they connect with you to help them in their business needs?  Write your summary from that perspective and your LinkedIn strategy will be well on its way to success.

Recommendations are very important.  Recommendations from past colleagues, clients and customers, etc. are all critical for social proof.  This supports why a potential customer might want to do business with you. They are like mini case studies that create momentum for prospects to engage with you.

Believe it or not, the Interests section is important for a good LinkedIn strategy.  When people in your second degree network see how they’re connected, one or more common interests may appear.  Many times your potential prospects will want to do business with you because they share your love of the environment or animal rights.  So list as many interests as you have.

The publications section is a great place to prove you know what you’re talking about.  This is particularly important in knowledge-based industries.  You can list any papers, articles, academic projects, awards, films, or other projects you’ve worked on in the past.

Your LinkedIn profile, when written from the perspective of what your ideal target prospects are looking for, will work for you for years as a core part of a highly successful LinkedIn strategy.

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Using LinkedIn correctly to attract more ideal target customers can generate powerful sales results. Combine it with one of these LinkedIn strategies and you will always have a full sales pipeline!