If you’re not using LinkedIn as a vital part of your sales strategy, you’re truly missing out on one of the most powerful selling tools available.
LinkedIn offers sales organizations many advantages for prospecting and lead generation. With more than 500 million users, there’s no denying it offers a huge audience. But more importantly, LinkedIn delivers the ability to hyper-target that audience — by industry, position, company size, region and more — to drill down to a captive network of qualified prospects for your marketing funnel.
At the same time, LinkedIn’s extensive publishing opportunities enable you to grow your brand awareness and stay top of mind with content tailored to your ideal customer’s pain points and challenges. LinkedIn is an unparalleled tool for collecting leads, nurturing engagement, building authentic relationships, and ultimately, converting contacts into customers with the least amount of time, money and effort.
However, without the help of an experienced LinkedIn lead generation service, your solo LinkedIn efforts can quickly become a daily burden, leading to wasted time and frustration. Selecting a smart lead gen partner is paramount to ensure your LinkedIn efforts deliver results so you can smash your sales goals.
Here are a few ways connecting with a LinkedIn lead generation service can help:
Focus on Quality: Yours and Theirs
As we’ve discussed before, using LinkedIn without a solid plan or guidance from a LinkedIn lead generation service will merely flood your CRM with unqualified contacts. Filtering out those who are interested versus those who are not is critical, and weeding through the data “by hand” is a daunting task with little reward. In fact, sorting through unqualified leads is the biggest potential drain on sales resources for any organization.
Thankfully, the ability to separate the wheat from the chaff and find high-quality, high-return leads is an area where LinkedIn excels. A LinkedIn lead generation service will help you hone in on the platform’s key benefits to ensure sales success. A good LinkedIn lead gen partner will build your targeted network, pre-qualify interest and set up discovery calls, while you focus on higher-level sales tasks. They’ll also extract the value from premium LinkedIn tools, such as Sales Navigator, to unleash incredibly granular advance search capabilities, review lead recommendations and effectively engage with potential customers.
A lead gen partner will guarantee you lead with value by sharing high-quality, helpful content and creating a strong LinkedIn presence. You’ll be building awareness, nurturing prospects and establishing your presence on their provider leaderboard. By tailoring your offering to your ideal customer’s specific business challenges, you’ll also be snagging the high-value fruit that few sales and marketing teams actually do.
Avoid Lead Droughts
By tapping into the power and reach of the platform using a LinkedIn lead generation service, you’ll create an ongoing, steady pipeline of qualified leads. This frees you from the peaks and valleys that occur through your own sporadic lead gen activities. An inconsistent LinkedIn approach, applied in fits and starts, is a common mistake among those who don’t engage professional assistance. With LinkedIn, consistency is a critical key to success, but most sales professionals and business leaders don’t have the time or bandwidth necessary. A LinkedIn lead generation service takes the pressure off you by applying a well thought out, long-term plan that delivers a steady flow of high-quality, warmed-up sales leads ripe for conversion.
Save Your Time for Selling
A LinkedIn lead generation service will save you hours and hours to experiment with the platform, sift through contacts and blindly update your profile and posts. LinkedIn is not an easy tool to use effectively, and DIY-ing it is highly inefficient. The platform’s nuance and steep learning curve takes time and is tedious to master. Let’s face it: you probably won’t do it consistently and end up abandoning the effort altogether. That means your lead flow will dry up.
A well-qualified LinkedIn lead generation service has the tools, personnel and know-how to get it done right, put you on the right path and save you time and money. That is time and money better spent closing business and building long-term customer loyalty.
Amplify Your LinkedIn Reach & Impact
What will a lead gen service do for you? In addition to helping drill down to your most qualified prospects and creating a steady flow of interest, you’ll receive expert guidance in crafting a well-written profile. You will learn how to use the keywords your customers actually use, and implement a solid elevator pitch and compelling offers that drive real response. The core focus throughout will be surrounding potential customers with “What’s in it for Me?” — messaging that speaks to their needs and your solutions.
You’ll also be guided and supported through the process of creating articles, posts, and long-form LinkedIn Pulse content that position you as a thought leader and keep your company page from becoming a stale ghost town. You’ll learn how webinars, videos, SlideShare and other tactics can help amplify your message seamlessly across platforms to create an integrated marketing approach that drives ROI.
So, now that you know what a LinkedIn lead generation service can do, what’s the next step? You should select a reputable onshore agency that offers demonstrated success and is staffed by senior experts. This will put yourself on the right track to nail your sales goals.
At FunnelProfit, we pride ourselves in learning your business quickly and providing the attentive, white-glove service that’s critical to high-value B2B firms.
If you’d like to engage an experienced partner to execute a high-value LinkedIn Lead Generation program for your company, feel free to schedule a consultation call here >