Email Lead Generation Service

Outbound B2B Email Lead Generation Service

Email remains one of the most effective marketing and sales tools available. 98% of business decision-makers use email every day, making professional high-quality email campaigns a critical part of any B2B sales strategy.

This is a comprehensive “done for you” outbound B2B email lead generation + call scheduling service that:

  • Fills your sales funnel with qualified leads and discovery calls
  • Includes a clear performance guarantee (we refuse to charge for leads that don’t turn into discovery calls)
  • Increases your “sphere of influence” by substantially expanding your sales outreach footprint
  • Warms up prospects with high-engagement, personalized messaging
  • Requires minimal time and effort from you

We take a “white glove” approach to B2B lead generation.  It is not enough to simply send emails to a large number of prospects and “play the numbers”.  A scientific approach focused on value and credible personal engagement is needed so your emails don’t go in the trash, get marked as spam, or harm your brand. We approach outbound email with a high-touch, high-value focus that engages your prospects in a personal and credible manner. 

You get a dedicated Account Manager who learns your business and runs a structured email outreach process for you. Once a conversation is started on email and the prospect agrees to a discovery call, we reach out personally by phone to pre-qualify the lead and (if qualified) schedule a discovery call for you.   This “bridges the gap” between email and getting actual discovery calls with qualified prospects.

IMPORTANT NOTE:  Our Email Lead Generation Service works best for B2B companies with a year 1 customer value of USD $10k or higher.  It is not suited to low value or B2C offerings.  

What You Get

  • Targeted B2B Email List with individual prospect research and list enrichment
  • Well-crafted personalized emails
  • Multi-touch email campaign with built-in automation, A/B testing and behavioral rules
  • Warm leads delivered directly to your inbox with complete conversation history
  • Follow up by telephone to qualify and schedule discovery calls with prospects
  • Dedicated URL to deliver emails (hosted for you)
  • Sophisticated email automation system designed specifically for outbound cold email, with detailed response tracking and analytics (hosted for you)
  • Dedicated Account Manager

We take a low volume / high conversion rate approach.  This gives us time to invest in accurate targeting, research and personalization. We can adjust / scale up the email volume if necessary, based on the flow of qualified leads and discovery calls achieved.

We spend significant time researching your prospects and their businesses. We use this information to craft personalized email campaigns. This significantly increases response rates, and starts your sales conversations off on the right foot.

How It Works

  • 1

    You give us your ideal target criteria and we build you a custom list of business emails that match.

    We use several high quality sources for this. All emails are "verified deliverable" business emails. The list size is scalable from 1,000 to 100,000+ according to your target market. We can include your internal prospect email list.

  • 2

    We set up and host your email infrastructure with the right technology.

    You DO NOT have to implement anything -- we do it all. You get a dedicated URL similar to your business URL, and a sophisticated email system with behavioral triggers, response tracking, A/B testing, reporting and analytics.

  • 3

    We research several pieces of relevant information on each person before we email them.

    This information is inserted into the email database and inserted in a natural way into emails. This is the "best of both worlds" by combining automation with personal variables that trigger engagement and positive responses.

  • 4

    We launch and run the email campaign, sending the positive responses to your inbox.

    Once we get a positive response by email to a discovery call, we send you the complete conversation history to prepare for a discovery call. All activity is automatically tracked and reported.

  • 5

    We reach out to warm prospects by phone, pre-qualify them further and schedule discovery calls for you.

    Once we schedule the discovery call and get accepted calendar invites from the prospect and you, you then take charge of the sales process. This eliminates a tremendous amount of time and headache chasing leads (sometimes 3-10 times!) and scheduling discovery calls. If you’re comparing service providers, consider that this one step will save you hundreds of hours of wasted effort and guarantee you’re having real conversations with the right prospects.

We Guarantee Call Counts

We guarantee a specific number of actual qualified discovery calls to our clients. If we don’t deliver the promised call counts we refund you on a pro-rata basis. Anything less is a waste of your time. LinkedIn is an excellent channel to use for targeting, but getting actual results means taking the extra step for our clients.

Schedule a consultation call to learn how our Outbound B2B Email Lead Generation Service can work for you.

How Much is This Worth To My Business?

Use the calculator below to discover the dollar value of EACH new customer it brings in.

When you do the math it’s easy to understand the true value of attracting and converting more prospects into customers using outbound email.

Learn More

Schedule a consultation call to learn how our Email Lead Generation Service can work for you.