Outbound Email Lead Generation Service
Email remains one of the most effective marketing and sales tools available.
98% of business decision-makers use email every day, making professional high-quality email campaigns a critical part of any B2B sales strategy.
Our comprehensive “done for you” email lead generation service:
- Fills your sales funnel with qualified leads and discovery calls
- Increases your “sphere of influence” by substantially expanding your sales outreach footprint
- Warms up prospects with high-engagement, personalized messaging
- Requires minimal time and effort from you
We take a “white glove” approach to B2B lead generation. It is not enough to simply send emails to a large number of prospects and “play the numbers”. A scientific approach focused on value and credible engagement is needed so your emails don’t go in the trash, get marked as spam, or harm your brand. We approach outbound email with a high-touch, high-value focus that engages your prospects and builds your credibility.
You get a dedicated Account Manager who learns your business and runs a structured email outreach process for you.
IMPORTANT NOTE: Our Email Lead Generation Service is only offered in the USA and is fully CAN-SPAM compliant. It works best for B2B companies with a year 1 customer value of USD $10k or higher. It is not suited to low value or B2C offerings.
What You Get
- Targeted B2B Email List with individual prospect research and list enrichment
- Well-crafted personalized emails
- Multi-touch email campaign with built-in automation, A/B testing and behavioral rules
- Warm leads delivered directly to your inbox with complete conversation history
- Dedicated URL for email campaigns (hosted for you)
- Sophisticated email automation system designed specifically for outbound cold email, with detailed response tracking and analytics (hosted for you)
- Dedicated Account Manager
We take a low volume / high conversion rate approach. This gives us time to invest in accurate targeting, research and personalization. This extra effort boosts response rates (+100% or more over non-personalized efforts), and starts your sales conversations off on the right foot.
We can adjust / scale up the email volume if necessary, based on the level of qualified leads achieved.
How It Works
You give us your ideal target criteria and we build you a custom list of business emails that match.
We use several high quality sources for this. All emails are "verified deliverable" business emails. The list size is scalable from 1,000 to 100,000+ according to your target market. We can also include your internal prospect email list and enriched lists we build from our LinkedIn service.
We set up and host your email infrastructure with the right technology.
You DO NOT have to implement anything -- we do it all. You get a dedicated URL similar to your business URL, and a sophisticated email system with behavioral triggers, response tracking, A/B testing, reporting and analytics.
We research several pieces of relevant information on each person before we email them.
This information is inserted in a natural way into emails. Combining automation with personalization triggers higher engagement and positive responses.
We launch and run the email campaign, send positive responses to your inbox and schedule discovery calls in your calendar.
The goal of your email campaign is to generate new discovery call opportunities. Once we get a positive response by email to a discovery call request, we schedule it on your calendar and send you the complete conversation history to prepare for the call. This eliminates a tremendous amount of time chasing leads and scheduling calls.
Add On: Appointment Setting / Call Scheduling Service
If desired, we will do the direct sales outreach and qualification for you by phone, email and voicemail. Our skilled Sales Development Reps reach out personally to qualify the leads we get from your email campaign, then schedule discovery calls only with qualified prospects. Learn more about our Appointment Setting Service here >
Add On: LinkedIn Lead Generation Service
We can also run our LinkedIn Lead Generation Service in parallel with our Email Lead Generation and Appointment Setting services. LinkedIn is an important part of an effective email lead generation strategy, since email recipients will often visit your LinkedIn profile before engaging. This increases the probability of getting a “yes” from the right prospects, since they use your LinkedIn profile and content to qualify you and your offering. “Stacking” outbound engagement methods considerably increases response rates and allows you to access prospect using the channel that is most comfortable for them. Learn more about our LinkedIn Lead Generation Service here >
Schedule a consultation call to learn how our Outbound Email Lead Generation Service can work for you.
How Much is This Worth To My Business?
Use the calculator below to discover the dollar value of EACH new customer it brings in.
When you do the math it’s easy to understand the true value of attracting and converting more prospects into customers using outbound email.
Schedule a consultation call to learn how our Email Lead Generation Service can work for you.